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Squaring the Strange

Squaring the Strange brings evidence-based analysis and commentary to a wide variety of topics, ranging from the paranormal to the political.


Investigating ghosts. Debunking conspiracies. Dodging chupacabras.

If a claim seems strange, Ben and Pascual will try to square it with the facts.


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May 3, 2019

This week we look at a few things going on, from Ben's recent jaunt to Puerto Rico to a new Conjuring movie to beards vs. dogs to chocolate milk and brown cows. Then we dig into our main topic, the so-called science behind the online matchmaking giant eHarmony. Some years ago Ben went through a bit of trouble to learn what he could about the science-backed effectiveness touted by the company. And from the looks of things, not much has changed since his initial queries, but we can examine the case as a good example of what to look for as red flags when discerning whether a business is seriously scientific or just sciencey enough to pass as such to a few industry journalists and marketing teams.